Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
Khushi Advertising partnered with Nexus Mall for this launch
DDX Asia will be held at Nesco Exhibition Centre on February 20-21, 2025, showcasing state-of-the-art digital solutions that are transforming brand experience in the retail and...
This campaign was executed by GroupM OOH Solutions
Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for...
Transforming scaffolding into iconic trunks, Louis Vuitton redefines out-of-home branding without extra ad spend.
Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of out-of-home (OOH) advertising campaigns and discussed...
With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this model.
This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party.
The campaign is executed by Khushi Advertising
