Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers...
With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.
The sense of adventure from the Die Hard movie comes alive through the eye-catching installations
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
The world is becoming one big WiFi zone. It's available in bars, restaurants, trains, airports, supermarkets. There's even WiFi on Mount Everest. Result? People are constantly...
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
