Digital Printing

New DÃ©cor Possibilities brought alive by HP Sign & Display Technology

With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.

Published

March 11, 2013

VJ Media Bureau

Hewlett Packard India showcased new and state-of-the-art home and commercial dÃ©cor possibilities with digital printing. With HP’s digital printing, there are endless applications in home and commercial dÃ©cor: from small, medium and large frames and wall hangings to curtains, upholstery, furnishings, signboards, and even wallpapers. “HP Sign & Display technology is the future of super wide printing and is opening up new and exciting opportunities in the home and commercial dÃ©cor segment. As home owners and organizations become more environmental conscious, we foresee increasing demand for the environment-friendly digital printing made possible by HP through its Latex inks range, said Dhirendra Khurana, Country Manager, Sign & Display, GSB, HP PPS India.

HP is sponsoring a special exhibition of acclaimed photographer Rohit Chawla’s work at Religare Art Gallery, New Delhi from March 8-30, 2013. At the gallery, HP is demonstrating its Sign & Display printing technology with an opportunity to experience a brave new world of digital printing under one roof. As the leader in printing technology, HP offers digital printing solutions that can print directly on vinyl, wallpaper, polyester and fabrics and can be used as vehicle wraps, building wraps, POP display materials and soft signage among other applications.

Visitors to the exhibition will experience a rich portfolio of art and dÃ©cor options with Rohit Chawla’s prints on different media and in different sizes, ranging from photo paper, fine art paper, canvas, flex, vinyl, cast vinyl and textiles, to wallpapers, and Leatherite. Together, Rohit and HP, have proved that not only is it possible to meet extremely high quality standards using digital printing, it’s possible to do so using digital large-format industrial printers. Leading names in interior dÃ©cor, top photographers, artists, brands and agencies, and fashion designers are expected to visit the exhibition, along with digital printing solution providers.

Rohit has used the HP Scitex FB700 and the Scitex LX 850 printers to produce large, high-quality exhibits for the event. These HP printers are designed to increase the revenue-enhancing opportunities for print businesses while offering end-users high print quality and fast-turnaround times across a wider spectrum of applications. The Scitex LX 850 printer features state-of-the-art innovation from HP that delivers maximum versatility and productivity to print service providers. The Scitex FB700 allows you to print high-quality results on virtually any rigid and flexible media. It also has features such as an optional white ink which enables print service providers to offer new application possibilities like printing on clear substrates.

Media4Growth

New DÃ©cor Possibilities brought alive by HP Sign & Display Technology

You may like

Daily Newsletter

ARC Outdoor wins high-visibility advertising tenders in Delhi

PPDS to be team partner and Digital Display supplier with Oracle Red Bull Racing through 2025

Last date to submit entries for DDX Asia Business Awards extended

Alakh Advertising wins the advertising tender for Nagpur Metro

HUL retains IPG’s Rapport as OOH media agency

Puma becomes PVMA for PV Sindhu

“With digital content, you don’t have to wait for the product to be manufactured”

Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries

Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years

Signpost India Limited launches Dharampeth One in Nagpur

‘Let’s create an empathetic space for women’

‘It won’t just be a man’s world anymore’

‘We’re actively exploring acquisitions and working to increase our inventory’

A habit of success at Prakash Arts

‘OOH is an important channel to connect with corporate audiences’

Current Opening

Operation Manager

Senior Copy Editor

Sales Specialist at BajuGali (OOH Advertising Company)

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

Sales Executive – Street Furniture/Transport

Sales Executive cum Coordinator, OOH Media

Business Head – OOH (South India)

Reporters/Content Writers

Media Owners

Showcase

Coca-Cola India’s blend of refreshment for Maha Kumbh

Nike’s encouraging OOH campaign for Tata Marathon

From steps to solitaires: Tata AIA’s OOH journey to securing futures

Knauf India elevates brand presence with nationwide airport OOH campaign

Flipkart and Cycle Pure Agarbathi bring the magic of Pongal to Chennai and Coimbatore

DOOH

Aditya Birla Sun Life Insurance unveils India’s first-ever AI-driven interactive digital billboard

Signpost India Limited launches Dharampeth One in Nagpur

Tiger Party orchestrated Times Square New Year’s Eve countdown

Keystone Sign Studio: Driving innovation in digital displays

Revolutionising campaign management: Praphul Misra on the future of Digital Signage

Trending