The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit...
‘OOH should give brands innovative, iconic, interesting experience’
‘DMRC has made a paradigm shift in its advertising business approach’
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
‘OOH success in large airports is paving way for OOH growth in smaller airports’
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project....
Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on...
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive...
