Concessionaires planning to go to High Court for a stay on ban
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used
The authority is planning to conduct fresh tenders for outdoor formats with pre-decided sizes, locations and structures on public & private properties
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
The brand utilises the BMTC moving media to build high visibility across the city
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
