PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow
Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the...
Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across metro cities
The business was won in a closely contested pitch, with various leading agencies in the fray
The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium,...
Aditya comes in with over two decades of cross-cultural experience across verticals and geographies
Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will...
In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to...
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss...
The activities have been designed tactically where the participants nominated by the corporate are asked to finish food in the shortest span and the winner gets...
