oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
The mandate covers OOH, print, television, radio, and cinema
’10 best ways to market OOH’
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for...
The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
“A common OOH currency to measure the media is vital”
The DOOH player plans to put up such media at several other consumer destinations
