Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
“A common OOH currency to measure the media is vital”
The DOOH player plans to put up such media at several other consumer destinations
“DOOH in China: Big & mainstream”
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
‘Mall signages - a perfect growth opportunity for DOOH’
“Rivalry is relevant for OOH business”
"Live life on your own terms and remain special"
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
