The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025
The public utility tender will be treated under PPP model and BQS tender under revenue sharing model.
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small...
