The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
100 cabs were branded along with a surprise breakfast kit in 4 cities.
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience...
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
Edelweiss Tokio Life uses the power of activation to raise awareness about the risks involved in railway crossing in Mumbai.
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.
The brand aims to provide'faster, smarter, and better' experience to its customers through interactivity at the station.
