The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Elbert D’silva to spearhead the Product Leadership & Excellence Team
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
The campaign planned by Taproot Dentsu will be launched across all media channels and platforms
The campaign will be launched across mediums along with high powered on-ground activations
Samarjit Choudhry has been elevated to the role of President and Soumitra Karnik given additional charge as CCO at Happy mcgarrybowen
The project has been awarded under the Public Private Partnership model by the Davanagere Smart City Limited for 10 years
The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base
The campaign has been strategically executed in Jaipur, Hyderabad and Kolkata
The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with...
