Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency won the account in a multi-agency pitch
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
The US OOH company adds more than 8,500 high-quality billboards to its kitty
The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
He will operate from Gurgaon brand of the agency
The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played...
