Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and 'Mishti' or...
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the...
The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN...
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
The public utility tender will be treated under PPP model and BQS tender under revenue sharing model.
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .
