Asus utilizes the OOH platform to talk about their detachable laptop cum tablet in association with Street Talk.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma...
The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.
Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and...
Pan masala brand Pan Villas executes a high recall campaign in North India
