The 2-sided billboard is expected to deliver 3.3 million impacts every month
The tender will open on January 4, 2019
The GEC is putting up 48 TV screens inside the Metro stations
The station branding has been taken by Bureau of Indian Standard (BIS)
The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group
Brands bag semi-naming rights for 3 metro stations, with Pari Chowk having gone for an annual fee of Rs 1.62 crore
Handled by Rapport WW, the branding exercise leverages the extensive reach of DMRC Blue Line to highlight brand identity
Amazon Prime Video creates an OOH buzz across 10 major cities to promote the new web series
The rights are for putting up media on some 80 piers
The wrap rights are on 39 train sets – each having 6 rakes
