Results For "Metro"
383 News Found
LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro
In OOH Solutions By M4G Bureau - April 07, 2021
The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.
Adomni powered Uber OOH expands digital cartop advertising network to New York City
In Digital OOH By Rajiv Raghunath - March 31, 2021
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
DMRC invites bids for station co-branding, other ad rights
In OOH News By M4G Bureau - March 23, 2021
Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
Kochi Metro salutes women staff with ramp walk in train
In Campaigns By M4G Bureau - March 10, 2021
Over 20 students from the JD Institute of Fashion Technology took part in the fashion show held in a running metro train organized by the Kochi Metro Rail Ltd (KMRL).
Mondelez’s new V Day question: How far will you go for love ?
In Campaigns By M4G Bureau - February 12, 2021
The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget
In OOH News By Bhawana Anand - February 02, 2021
Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH
DMRC ridership grows, but Metro ad spends still low
In OOH News By Bhawana Anand - January 27, 2021
The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020