The new AC Rakes will be branded with fleet graphics lasting for longer period of time by effectively communicating the brand messages to the target audience.
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign.
