Contracts & Investments

Sampark bags rights for Kolkata’s AC Metro Railways

The new AC Rakes will be branded with fleet graphics lasting for longer period of time by effectively communicating the brand messages to the target audience.

Published

March 6, 2013

VJ Media Bureau

Sampark Advertising & Media Pvt. Ltd. has bagged the sole rights for branding both interior and exterior of all the new operational AC Rakes of Metro Railway, Kolkata for the period of three years. Sunil Roy, Director, Sampark Advertising & Media Pvt. Ltd. said, “In Kolkata, roads account for only 4.2 per cent of the total surface area, as against 25 per cent in Delhi and 30 per cent in Mumbai. Hence, Kolkata Metro serves as a lifeline for the ever increasing traffic woes of the city. Looking at these facts, branding of Metro Rake becomes a lucrative and cost effective medium for advertisers.

Lasting for a longer period of time, the fleet graphics will have high impact on the viewer thereby increasing brand recall and maximizing value.