Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani
After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings
The three-stage OOH campaign was executed by Laqshya Media Group
The brand has erected a gigantic moving innovation to tell a big story in the outdoor; Milestone Brandcom executed the campaign
The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
The firm has won the rights from the Mysore Division, of South Western Railway for a 5-year period through an open tendering process
The OOH firm runs a digital TV screens network inside the busy station
These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media
Laqshya Hyderabad Airport Media has executed the campaign