Results For "MOVE"
168 News Found
PCMC plans strong action to remove unauthorised media
In OOH News By M4G Bureau - April 20, 2023
Structural stability audits called for
Australia’s OOH net media revenue scales $1bn level in 2022
In OOH News By M4G Bureau - January 31, 2023
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
Disney+ premieres ‘Welcome to Chippendales’ crime saga with OOH 3D striptease
In Digital OOH By M4G Bureau - January 17, 2023
The activation sees larger than life bare chested dancers performing a series of signature moves on a nightclub floor
American Oncology Institute launches #ThePinkRibbonCollection campaign for breast cancer awareness
In Campaigns By M4G Bureau - October 21, 2022
The integrated campaign aims to make Breast Self-Examination awareness a nation-wide movement and was rolled out across 10+ states.
‘Welcome move, but alternatives will cost three times more’
In OOH News By Prantika Ghosh - September 27, 2022
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.
Data moves the levers of DOOH business
In Digital OOH By Prantika Ghosh - September 19, 2022
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”
Times OOH unveils a set of high engagement media assets at Mumbai airport T2
In OOH News By M4G Bureau - August 30, 2022
This move is in line with increasing air passenger traffic and rising demand for high impact media
Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms
In OOH News By Rajiv Raghunath - April 07, 2022
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich
Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022
In OOH News By Rajiv Raghunath - April 05, 2022
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising