The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers
Around 3.4 million passengers travel through London City Airport each year
Wallstreet, a division of Kinetic India, rolls out the innovative campaign
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well
