The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru
The civic body has notified concerned mall owners for share of media ad revenue accruals
Directs agencies and advertisers to use only authorised media
The Adshel merger with oOh!media was completed 3 months earlier
Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics
Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability
The new ‘Kusti’ campaign executed by Outsight Xp promotes Dixcy Scott’s association with the Maharashtra Kusti League
The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection
