Campaigns
Lodha Group checks into Mumbai airport to connect with high-flyers
In association with Madison Outdoor Media Solutions, an experiential zone was created at the arrival terminal of Mumbai airport
Leading real estate developer Lodha Group has unveiled an installation inside T2 of Chhatrapati Shivaji International Airport, Mumbai to deepen the brand’s connect with frequent travelers among SEC A/A+ segments. The task was to reach out to this group and create a media first at Mumbai airport.
In association with Madison Outdoor Media Solutions, a unique installation was designed. The ideas was to go beyond physical standees, activation or creative enhancements. To create buzz and enable engagement, a hard-to-miss experiential zone was created at the arrival terminal of Mumbai airport. The activity was scheduled for two months. For further audience engagement, the set up was also moved to high end multiplexes in the city.
The promo set-up at the airports resembled a building with the message “Come Home to the Best” further emphasizing that Lodha is India’s No 1 RE player and MMR is the home market.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
What will spur growth for Ahmedabad OOH? Industry players share their take
MMB’s new policy formalises coastal OOH, but raises the cost of entry
Havas Media Network India appoints Archana Aggarwal as Chief Growth Officer
ACKO elevates Nitin Khanna to CMO; Ashish Mishra exits after six years
Prakash Arts partners OAC as sponsor for the 20th year running
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Digital Marketing/Social Media Executive
Job Description: Planning and driving strategy for the company’s online/promotional content based on new SEO/digital performance metrics Planning and...
Content Writer- Reporter
Job Description Reporting and writing daily industry news for company publications related to out of home advertising and brand marketing...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Nykaa takes over Bandstand with a giant pink birthday cake
Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty...
Kelvinator Activates ‘Summer Paused’ at Carter Road
The activation was built to be live for 3 days
Instamart taps into festive insight with ‘InstaSona’ gold-digging OOH activation
Ahead of Akshaya Tritiya, the brand turns a cultural moment into a playful, participative on-ground experience in Hyderabad
Shaadi.com turns curiosity into conversion with interactive mehendi OOH in Delhi
The brand brings its matchmaking promise to the streets, using an engaging mehendi-led activation to redirect users to the platform
Zepto turns Poila Boishakh into a playful OOH moment
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
-
Creative Concepts
Nykaa takes over Bandstand with a giant pink birthday cake
-
TendersUPMRC invites bids for exclusive OOH rights on Kanpur Metro Corridor
-
SustainabilityOcean Outdoor enters third year of Pinwheel partnership to build on environmental impacts
-
Innovative Use
Shaadi.com turns curiosity into conversion with interactive mehendi OOH in Delhi