The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
The move is directed at rooting out unauthorised outdoor advertising
The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru
The civic body has notified concerned mall owners for share of media ad revenue accruals
Directs agencies and advertisers to use only authorised media
The Adshel merger with oOh!media was completed 3 months earlier
Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics
Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability