Some 8,000 shopping carts will have static and digital advertising displays
Khar Social was revamped with RS-X sneaker art, installations, quirky photo booths and surreal projections
10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall
Sanjay now spearheads the firm’s operations in Maharashtra market in West & South
The rights have been acquired for five years each
The innovation is executed by MOMS agency
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
Hola replaces Nima Namchu, who moved on from the agency in November last year
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
The campaign has been rolled out in key markets across the country
