Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused...
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
The campaign will run for a month across large format billboards in many cities
Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China
