GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
TIMDAA, a company known for driving state-of-the-art structures for clients, is now in the Limca Book of Records for installing the biggest site in the country,...
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and...
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
With over 15 years of experience, Rahul has worked with some of the leading advertising networks including McCann Erickson ,Ogilvy, JWT, Leo Burnett and Y&R.
The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .
The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's...
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
