TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
Vodafone was able to sustain its revenue market share during the quarter
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small...
The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
