Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign
Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH
Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan
With metrics, transit media can deliver big
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
Focus on how transit media is a powerful vehicle for 'Influencing an India on the Go'
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on 'How audience metrics will catalyse transit media growth'
The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media...