The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals...
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.
Both agencies will work independently in all the markets and have separate teams
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...