The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Dr Uniyal will be sharing his perspectives on 'Building a game-changing talent strategy for OOH'
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
The campaign aims to address women’s struggles with ill-fitting undergarments
The brand has converted a truck into a mobile experience center that will tour various cities of India
The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists
Manoj Bajpayee will be speaking on the theme of 'Getting the best out of life's roller-coaster rides'
