Sam Patel, MD & CEO of Arrow Digital Pvt Ltd, highlights the challenges of achieving sustainability in the out-of-home (OOH) advertising sector.
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
After their recent success with the witty Prime Video OOH Campaign, Anuya Jakatdar, Co-Founder and Chief Creative Officer and Swati Dua, Co-Founder and Chief Operating Officer...
Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management, enhance transparency, and empower brands to...
Shubham Kumar, Managing Director, Dinesh Plastic Works emphasizes on their innovation, large-scale production capacity, and adaptability to client needs.
Bare Bones Collective is the creative agency behind this campaign
Total advertising revenue to grow by 9.5%
Abhijit Sengupta, CEO, OAP Mediatech; Pramod Bhandula, Executive Chairman, JCDecaux; Rohit Chopra, COO, Times OOH share their insights on this merger and how it will affect...
Ajay Mody, Owner of Alliance Signotech, sheds light on the evolving landscape of DOOH advertising, from advanced technologies to the challenges of licensing and service