Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for...
Transforming scaffolding into iconic trunks, Louis Vuitton redefines out-of-home branding without extra ad spend.
Mahakumbh will be attracting more than 400 million devotees and visitors from across the globe.
The second edition of DDX Asia will be conducted on February 20 and 21, 2025 in Mumbai
With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this model.
This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party.
MagicPin’s latest billboard campaign brings humor and competition to the forefront, cleverly celebrating Swiggy's IPO while spotlighting its own affordable food delivery prices.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
This collaboration is to celebrate the release of Gladiator II – in cinemas from 15 November
The campaign was executed by Wrap2Earn