With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for...
A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent...
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand's media plans
The concluding session of Outdoor Advertising Convention 2023 held during July 28 and July 29 at the Manekshaw Centre in Delhi had a power packed panel...
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing...
The 17th edition of OAC kicked off today in Delhi at the Manekshaw Centre with two days of talks and discussion on avenues to drive the...
