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In the March 2024 issue, we examine the size and dynamics of India’s OOH advertising industry, discuss the potential for doubling its current valuation, and shine a spotlight on the vibrant Gujarat market.

Tata AIA’s playful campaign ties life insurance to wedding preparations

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

Apurva Sircar, Senior VP and Head – Marketing, Bandhan Bank joins OAA 2024 Jury

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

Laqshya Media Group turns the spotlight on The Roadster Life Co.

Zakir Khan and Jacqueline Fernandez star in the campaign

The Great Indian Kapil Show goes big on OOH

Mumbai streets shine the light on the new show

Mumbai Indians shine with Skechers – ‘Wear what it takes’ campaign lights up Mumbai

MI star players shine on the landscape

Times OOH & Times One take up Title Sponsorship of Gujarat Talks OOH conference

Gujarat Talks OOH will be organised at Courtyard by Marriott, Ahmedabad on April 23

MSMA ties up with Fugumobile to bring in the wow factor into OOH

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

Coral Media’s Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing

A team of 6 maestros has been introduced under the wing