Media owners asked to submit documents certifying structural stability of their respective outdoor media structures
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times...
Following global expansion and continued strong local demand, unified retail media platform, Zitcha, has appointed Josh Forsyth as APAC sales lead. Australian-headquartered Zitcha, which operates across...
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.
Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also...
Sharp increase in international air passenger traffic
