The campaign featured striking 3D anamorphic content, apart from traditional and DOOH displays
Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
The brand has unveiled a massive OOH campaign
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
SLK Season 1 will be held from 7th September 2024 to 10th November 2024, across Kochi, Thiruvananthapuram, Calicut and Malappuram, and will be broadcasted exclusively on...
This spirit was seen across all 20 screens of ProDigi, covering 4.7 kms and capturing attention of 3.6 million commuters
The activation was strategically aligned with the release of Deadpool & Wolverine, taking place across 2 screens and 30 shows
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...