Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college...
Rising consumerism in the non-metro markets augurs well for OOH advertising
The campaign is aimed at building audience for the reality show
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months
OMI planned and executed the 3-week campaign in more than 25 cities
Patna Municipal Corporation has asked media owners to furnish documents supporting their ownership claims
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats...
The charter will form the automated trading standards to which JCDecaux will adhere.