The contract will be awarded for 3 years with the option of a 2-year extension
Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
The brand utilises the BMTC moving media to build high visibility across the city
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key...
OAA 2017: Celebrating Indian OOH Excellence
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and...