The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats
Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as...
Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft...
Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV
Now tender for each format will be opened separately this month
Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year
DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
