Partnership set to capitalise on the growing demand for cinema advertising, with market Ad-Ex projected to grow by 12% this year
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring significant exposure for brands.
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on how technology is empowering brands to...
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content, are reshaping the future of outdoor...
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can seamlessly integrate with physical spaces to...
Leveraging a strategic mix of outdoor, radio, print, and mobile van activations, The Media Ant significantly increased footfall and brand awareness for Suta, a leading ethnic...
itel Mobile, with nearly 360-degree OOH coverage, is driving engagement in key markets by using mobile trucks, umbrellas, and banners to connect with budget-conscious consumers during...
Hrushi Mehta, Founder, Easy Outdoor is leading the charge in overcoming inefficiencies and payment delays with innovative software solutions that bring transparency, accountability, and scalability to...
