Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
'Projo' has worked for around 18 years in some of the country's top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands...
Ajay Mehta will be addressing the convention on the theme of 'Cinema & OOH advertising: The big picture'
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
Denver Water just the second regional brand in the US to be Inducted in Hall of Fame's 30-year history
The brand announces attractive prizes for the contest
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a...