As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media...
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s...
He will operate from Gurgaon brand of the agency
The ex-COO of Kinetic Advertising will be focused on reinforcing the Group’s existing client base with innovative technology backed solutions
Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities
Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands
With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits
