The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the...
The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.
The brand promotes the message of democratization of the internet through fun filled activities at Movie Times theatre in the city.
BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital...
