The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The...
David Payne will speak on the theme of 'How technologies can be leveraged to build solid OOH competitiveness', at the Delhi NCR Talks OOH Conference to...
The brand had launched a review this summer
Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which...
The moving billboard, so to say, also served as a strong consumer engagement avenue
Havas Group introduces programmatic trading platform Adcity Solution
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
