Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
Moving Hearts sets the ground for OOH and a Better World
The latest funding round for the EV charging company garners international backing, highlighting growing global interest in the emerging CEE electromobility sector.
The activation was strategically aligned with the release of Deadpool & Wolverine, taking place across 2 screens and 30 shows
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
Khushi Advertising chose the Thaltej Gam to Vastral Gam metro route for its heavy commuter traffic and high visibility, ensuring that the brand's message reached a...
“We believe the future of building wraps for brand promotions during cultural events like San Diego Comic-Con is very bright,” says Lori Brabant, CEO, KAP Media
Coral Media executes 3D billboard campaign for Britannia Good Day Butter Cookies, showcasing the perfect monsoon pairing with tea across Delhi, Gurgaon, and Kolkata.
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
