The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of...
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Russia's leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St...
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble's virtual stands from home
“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote...
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative
The brand announces attractive prizes for the contest
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens
The campaign ran on select JCDecaux India operated bqs media ahead of Akshay-Tritya festival
