From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped...
The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two...
Suresh comes with 30 years of experience in the media and advertising industry.
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients' target audience," says Vishnu Telang, CEO, Khushi Advertising.
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY'23, other cities to follow
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures...
