Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
Goddard describes the issue of sustainability as the “elephant in the boardroom”
The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee
Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional...
The campaign will run for a month across large format billboards in many cities
