First 8-millimeter outdoor displays in Europe installed in Glasgow
Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)
The DOOH campaign asks road users"Why Drive Yourself Crazy
Ecosys OOH has planned and executed the 6-city innovative campaign
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans...
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
The smart license plate would be an IoT platform
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
