Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was...
With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central,...
The OOH firm runs a digital TV screens network inside the busy station
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
OAC 2014 gets underway at Grand Hyatt, Goa
Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet...
